Guillermo Bravo is a genderless apparel brand based in Seattle, Washington. The studio focuses on two practices: Ready-to-wear and Sneakers. The luxurious and functional garments are designed to empower the wearer through autonomous customization features such as removable pockets or replaceable shrouds. The intention is to inspire a conversation that promotes both the individual and the community. The sneakers are designed in collaboration with the industry's best product designers.

Colombian-born Luis Vélez founded Guillermo Bravo in 2018. With a deep love and understanding of footwear and apparel construction, he spent the first two years developing the brand's concept and creating custom one-of-a-kind pieces for clientele. In 2020, he launched a Kickstarter to fund his first sneaker project The Future Standard Issue. Since then, he's developed more sneaker lines and a ready-to-wear collection. He also is a co-founder of Corre, a footwear-focused boutique in Seattle, WA.